Using Anchor Text In Backlinks

The term “Anchor Text” is used to describe any series of keywords that a particular website is targeting which are placed within an article or sentence on another website. These keywords are then wrapped in html code which makes the links clickable. When clicked, the user is taken to your home page, or directory folder that you selected when creating the html code.

An example of “Anchor Text” used in an excerpt from an article:

  • …when she brought up the fact that she had just purchased a Taser from a local gun shop. She went on to say how it easily fit into her purse so that she always had it with her in the event that she needed it.

You will notice that the keyword “Taser” in the excerpt above is clickable and takes you to a dealer selling Tasers. This clickable keyword is what is referred to as “Anchor Text”. Creating anchor text keywords within a websites html code is deffinately not rocket science. Although there are individuals out there who would like you to believe otherwise. These are the individuals getting rich performing simple tasks that you could be doing for yourself.

This keyword which is now linked back to your website can create what is referred to as backlinks. Search engines such as Google still place high relavence on backlinks to a website. Though not to the extent that it did just a few short years ago, when the website ranking highest in the search engine was the one with the most backlinks.

Todays Google gives relevance and rankings only to those backlinks which are carefully placed on other websites offering relevance to your own website. In other words, a backlink from a website selling “Toaster Ovens” has no relevance to a website selling “Taser Stun Guns”. Thus, a backlink from a website selling toaster ovens will give little or no search engine placement benefit to your website. But on the other hand, an anchor text backlink from a website which sells self-defense products will give off a certain amount of relevance in a Google search, and can help to increase your websites placement.


Creating The HTML Code


There is very little actual html code involved with creating an anchor text keyword link on a website. It is comprised of basically an “HREF” statement, the url of the website you are linking to, the anchor text keyword and the closing statements. Below is the actual code for the anchor text link used in our example at the top of the page:

As you can see from the example code above, just prior to the keyword “Taser” is the href code. This code, enclosed in <> is all that is necessary to link the keyword to the website of your choice.

Code Defined

  • a href – This is probably one of the most common html codes used on a website. This href code tells an individuals browser that the text immediately following the <> should be treated as a clickable url link. The href code is immediately followed by the url that you are wanting to link to. In this case it is linking to And do not be mistaken as I did not make a typo, the “a” in front of the href is important and must be there. The “a” is used to define both hyperlinks and anchors but is commonly referred to as an anchor thus the acronym of “a”, and the href stands for “Hypertext Reference”.
  • title – The next segment still within the href’s <> is the title code. If you have ever placed your mouse over a link and a little box appeared with a brief description of the link, well that was a title code. To give you an example, place your mouse over the word TASER in the next sentence. ”…when she brought up the fact that she had just purchased a Taser from a local gun…”When you placed your mouse over the word “Taser”, a small box should have appeared on your screen. This is all that the title code does. Not very impressive, huh?
  • target – This string of code tells how the browser should go to the url you have placed inside of your code. As in the above example, we have chosen to open a new blank window and send the user to the website link, thus leaving the original website and document open in the background. To send the user to the desired website within the same browswer window that they were originally viewing, the “_blank” can be replaced with “_self”. Pretty self explainatory once you think about it.
  • anchor text – This brings us to the actual anchor text in the document. It is any word or sentence immediately following the “>” but before the “<” in the sentence above. In this example, our anchor text keyword here is “Taser”. As in this example, we used a one word achor text keyword “Taser” to give relevance to the taser/c2-taser.html page we were linking to. If you research the maximum number of anchor text keywords which should be used when linking to a website, you will likely get hundreds of different opinions. So, not to be outdone, I will give my opinion here. I believe that a single keyword or keyword phrase holds higher relevance as an anchor text than if you stuffed the link full of keywords. We will actually discuss keyword stuffing in future articles. By stuffing your anchor text link full of keywords, it is my belief that you will receive less relevance for the keywords than if you had listed just a single keyword or keyword phrase. It’s like adding too much water to a pitcher of lemonade. Although it is still lemonade, it’s diluted down and just doesn’t pack the punch that adding the proper amount of water does.
  • closing arguements – In our example above, the closing arguements for our html code is the /a. This tells the browser to stop treating the text as active. The /a should be enclosed in <> brackets.


I hope this article has been helpful in shedding some light on the use of Anchor Text in website links. As always, if you have a specific question you would like us to answer, please feel free to contact us.

Posted by admin on Oct 13th, 2009 and filed under Linking Tips. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your site

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