e-Commerce Website DevelopmentCCU, Incorporated

Initial Search Engine Optimization Steps

Keyword research can simply be considered doing your homework before starting your business. Keywords are the particular words or phrases that people are typing into the search engines to find the information that they are looking for. Thus, you need to know what people are searching for in order to target your potential customers.

Let’s say you have just developed a website that will be selling door knobs. Do you know what people are typing into the search engines to find websites selling door knobs? You probably have …

Using Anchor Text In Backlinks

The term “Anchor Text” is used to describe any series of keywords that a particular website is targeting which are placed within an article or sentence on another website. These keywords are then wrapped in html code which makes the links clickable. When clicked, the user is taken to your home page, or directory folder that you selected when creating the html code.

An example of “Anchor Text” used in an excerpt from an article:

• …when she brought up the fact that she had just purchased a

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